Goldfields girls dream big, despite COVID

Community Stories, eNews, 23 February 2022

Acknowledging the Wongutha people

Goldfields Girl is about leadership, confidence and building aspirational behaviours. Much more than a pageant, it’s a program that involves personal development, work readiness and community engagement activities for young Indigenous women between the ages of 16 and 25 from the Goldfields region, in south eastern corner of Western Australia. It’s based on the successful Kimberley Girl program, and has been operating since 2017.

Goolarri Media Enterprises (the operational arm of Broome Aboriginal Media Association Aboriginal Corporation) is behind the program, which is part of the overarching Young Women’s Pathways Program, helping young Indigenous women to realise their self-worth, gain confidence to dream big and to build goal setting behaviours.

In 2020, Goolarri’s aim for the program was to engage and participate up to 10 young women from Leonora in the program and workshops. Goldfields Girl is a contemporary cultural activity, and in the remote town of Leonora, there is nothing else like it for Indigenous women at this age and stage of life. The work readiness training and leadership development it provides can be transformational, providing a pathway for successfully navigating transition from school to employment. A significant 43.7% of the Pathways Program participants from 2004 to 2015 were employed, compared to 29.8% employment rate across Indigenous women in all of Australia, in the same age range (and this number is known to be much lower in remote areas.)

With funding from the Kapikarnpi Community Fund, FRRR supported the inaugural Goldfields Girl program in 2017 with a $5,000 grant to the Tjupan Ngalia Land Council Aboriginal Corporation. For two years, activities were held in Leonora and Kalgoorlie. In 2019, there were fewer Leonora participants, and so they were brought to Kalgoorlie for the workshops with their travel, accommodation and meal costs covered. But Leonora is a priority site for the program, and Goollarri wanted to support young women from the town, so they didn’t feel isolated because they were many kilometers from their home and Country.

Goolarri sought funds from the Strengthening Rural Communities program to run a series of 10 smaller, non-accredited workshops based in Leonora in the two weeks prior to Goldfields Girl 2020, to keep the young women engaged as much as possible. They were successful and started planning.

With the programs initially locked in for March 2020 delivery, everything fell apart when the country went into lockdown. Suddenly the risk of these young women feeling isolated became even greater. But the organisation was committed to finding a way forward. 

Unsure how to proceed and unable to access the Leonora community, Goolarri got the Broome and Kalgoorlie-Leonora teams together on Zoom to determine a way forward.  They agreed to commence the program online by filming fun videos to engage the girls in the accredited training. With a small window in which to keep participants engaged, while not ideal, the plan was better than nothing. So, they developed online modules, videos, adapted content and updated COVID plans as the environment changed.

Goldfields girls dream big, despite COVID

In the final report, the organisation wrote: “We did everything in our power to ensure this project went ahead, to the point where our organisation invested heavily in developing accredited training materials and training videos for the girls, so they did not think we had just walked away and left them.”  

“None of it was easy but we did it for the young women.”

Past Leonora participants were trained in the delivery and support of the materials and this was a wonderful outcome that has enabled additional skill sharing for other young women in the community.

“We know from their feedback that these young women gained so much out of this and enabling them through trust in on the ground delivery gave them additional ownership for future activities such as this.” 

While they didn’t achieve all the results they had hoped for with this adapted delivery model, they hope that we can make a bigger impact in future years delivering the full program in person.   

“We know we touched the lives of those girls who did participate and hope to keep them engaged for future delivery.” 

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Amy Crawford

Amy Crawford has an extensive career in complex public policy and its intersection across government and communities.

Amy is the Chief Executive Officer at the Australian Local Government Association (ALGA), representing 537 councils across the nation. Amy holds over 20 years’ experience in the Australian Public Service. She has a deep understanding of federal government policies and structures, with over 10 years’ service in the Department of the Prime Minister and Cabinet and has worked for the federal Minister for Regional Development, Local Government and Territories. Amy has shaped a wide range of policies and programs including regional development, telecommunications, immigration, emergency management, social policy and pandemic preparation.

Amy is a Board Director of Austroads and represents ALGA on the Public Skills Australia Industry Advisory Group, and the Australia-New Zealand Emergency Management Committee. She is also a Board Director for the Canberra Youth Theatre which provides voice for Canberra’s youth through intelligent and challenging theatre.

Amy holds a Bachelor of Laws (honours) and Bachelor of Arts (Media and Communications) from the University of Queensland, is a graduate of the Australian Institute of Company Directors and an alumnus of the Cranlana Centre for Ethical Leadership. Amy was appointed to the FRRR Board in January 2025.

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Kylie Hansen

Kylie brings leadership and management experience from across academic, corporate, not-for-profit, social enterprise and impact investment sectors, having deep dived into a myriad of specialisations and systems. Her six tertiary qualifications are equally as diverse and complimentary, covering commerce, politics, international development, community development, project management and law. Her breadth and depth of experience enables her to draw on a number of disciplines and innovative ways of working and thinking, and she is well recognised as consistently delivering work and services of a high quality.

Kylie uses her strong background in sustainability, governance and impact measurement to support collaborative initiatives across sectors oriented at improving social outcomes, and to support socially conscientious businesses to articulate their social impact. As founder and director at Impact Seed she has been instrumental in developing the impact measurement, evaluation, learning and ESG practice which advises numerous corporates, and is passionate about supporting First Nations empowerment particularly in the context of regional economic development.

Kylie is also a Director of the WA Social Enterprise Council, a member of the B Council (B Lab Australia and New Zealand), and a Governor of the World Wildlife Fund (WWF).

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Hon. John Anderson AC

The Hon. John Anderson AC is a sixth-generation farmer and grazier from NSW, who served in the Australian Parliament from 1989 to 2008.

He was a senior Cabinet minister in the government led by John Howard (1996 to 2005), including six years as Leader of the National Party and Deputy Prime Minister.

In the latter role, Mr Anderson played in important role in FRRR’s history, working closely with Baillieu Myer AC and others on a proposal to establish a philanthropic organisation to benefit rural Australia. The concept was discussed at the National Regional Summit in 1999 and FRRR was established shortly thereafter.

Mr Anderson currently hosts a regular podcast, where he is in conversation with thought-leaders from around the world, and is a regular media commentator.

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Regina Cruickshank

Partnerships Specialist (WA)

Regina supports FRRR as the WA Partnerships Specialist. With over two decades of experience in partnerships and marketing, she has a deep understanding of Western Australia’s social impact landscape. She brings a strong passion for leveraging purpose-built networks to create positive change.

Regina previously worked with Playgroup WA and founded a Health Promotion Charity dedicated to supporting Social Emotional wellbeing for underserved communities. She’s excited about the opportunity to connect with partners and explore ways to make a meaningful difference in WA.

She lives in Perth with her family and enjoys mindful moments of connection to Country, whether on horseback, on foot or underwater.

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Anna Palmer

People and Culture Manager

Based in Central Victoria, Anna is a senior Human Resources, Organisation Development and Industrial Relations professional, with significant private and public sector experience across every facet of people and culture leadership.

Her most recent roles have been with Don KR in Castlemaine and Mount Alexander Shire Council. She has also held senior HR roles with Victoria Legal Aid and the TAC among many others.

From Mildura originally, Anna has postgraduate qualifications in Change Management and a Masters in Organisation Dynamics.

Anna is currently completing a Bachelor of Fine Arts to balance her creative pursuits and work as an HR professional.

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Philippa Twaddle

Management Accountant

Carolyn joined the FRRR team in March 2017, and is responsible for providing executive support to the CEO, effective coordination of the FRRR office and general administrative support to the management team. A key responsibility is supporting the administration of FRRR’s Donation Account Services.

She has over fifteen years’ experience working in local government in the Tourism and Arts Sector, Civic and Event Management and Community engagement.

Carolyn has a Bachelor of Arts in Librarianship, majoring in psychology, and grew up on farming communities in Cohuna and Echuca and currently lives in Bendigo.