Disasters: time to evolve disaster philanthropy in Australia

Insights, 1 April 2021

By Natalie Egleton, CEO

Over the past month, I’ve had dozens of conversations with community leaders, local, state and commonwealth governments, philanthropic foundations, and corporate partners, that have all circled around the question of disaster resilience and best practice giving. I’m encouraged by the growing sentiment that recognises the increasing frequency and severity of disasters, yet also see a pressing need to shift our approaches to funding disasters as one-off events.

Time to evolve disaster philanthropy in Australia
Natalie Egleton, CEO

The floods that have devastated so many areas across NSW and parts of Queensland this month are yet another in a series of disasters that rural communities have had to face in the past year. Many of those communities have experienced prolonged drought, bushfires, minor flooding, and now catastrophic flooding. For these communities, the rebuild, recovery, and long-term renewal will call on yet more reserves of social capital. Support will be needed that doesn’t compartmentalise their various disaster impacts and which acknowledges the deeply fatiguing and depleting effects of successive disasters on people, communities, and local service systems. 

At FRRR, we view disasters as environmental shocks that remote, rural, regional communities regularly experience. We know they are inevitable and increasing in frequency and severity; what makes them complex is not knowing when they will occur, where, or the severity and nature of their impact.

Recovery and preparedness are only as strong as the social ties, quality of community infrastructure, depth and breadth of skills and networks, cultural knowledge, and the health of local service systems, non-profits, and community groups.

That’s why investing in social capital – preparing for future disasters and adapting to changing conditions after a disaster – underpin our ongoing work outside of disasters. Mitigation and making advances through technology is vital, but only effective when people within communities – those who will act first and drive recovery and preparedness – are invested in.

Our approach is to provide support where there are gaps or quick responses are needed in the short term, however we focus the majority of funds on the medium-to-long term recovery and future preparedness efforts of rural communities. Funding medium to long-term recovery ensures that resources are available to help communities when they are ready, beyond their immediate needs that arise during the emergency.

Adapting and evolving

In operational terms, FRRR has a standing disaster philanthropy model that we scale when a major disaster occurs. Each year, with support from hundreds of donor partners, we provide grants and capacity support to around 500 hundred remote, rural and regional communities across the country via almost 800 grants. This reach gives us a good footprint and connection points that we can naturally tap into when disasters occur.

Right now, we have almost 1,500 active grants in place for diverse projects in remote, rural, regional communities nationally; around 40% of these are supporting community-led recovery and resilience initiatives.

When the 2019-20 bushfires hit FRRR had to scale our processes very quickly. We expanded existing grants programs that have a national footprint, as well as brokered funds management for corporate partners to support short-term recovery.

In the space of a month, FRRR went from having about 700 donors to 30,000 donors. We had to ensure our systems could cope and we needed to scale up our communications and finance management resourcing. At the same time, we were engaging in working groups and forums with Governments, philanthropy, and connecting with fire-affected communities where we had active grants and relationships.

When COVID-19 hit, our biggest challenge, aside from looking after our people, was adjusting our community engagement approaches.

While regional Australia is great at working remotely, working on recovery, trying to engage with largely volunteer-led community groups and not-for-profits is really done best in person.

Understanding the local context can be done remotely but it’s not ideal. We also found that as restrictions came into place, a lot of community groups went to ground.

We knew there would be significant impacts from COVID-19 on recovery from the 2019-20 bushfires because the lockdowns would essentially stall social recovery processes, which are most effective when people come together physically, to process and heal.

One of our big, but unsurprising observations during COVID was the gaping hole in digital inclusion – equitable access to stable telecommunications, low levels of digital connectivity in households, and low digital literacy in what are largely ageing populations. In the Snowy Valleys for example, we learnt that 24% of people didn’t have an internet connection at home. In Tasmania, connectivity is inconsistent and communities very isolated.

At the same time, we were seeing independent news publications falling over and rural communities were becoming even more isolated.

The shocks and disruptions just kept coming and the readiness wasn’t there. And then, large parts of NSW were impacted by once-in-a-century floods.

We hear a lot about needing to increase resilience and I am of the firm view that that is coming from the wrong angle. There is an abundance of resilience, but only so much that any strong community can absorb and bounce forward from.

Embedding disasters in regional development practice

The past year has proven the repeated warnings of many. The frequency and severity of natural disasters will cost society, economies, biodiversity, and liveability. We need to do things differently.

In our work partnering with a community in NSW focussing on their non-profit sector capacity building before the 2019/20 bushfires, it was clear that those organisations and community leaders were more ready to respond to the recovery process and opportunities it presented. These same communities are now facing an unimaginable clean up and recovery from flooding. Our role is to be there, offer patience, continuity, flexibility, and agility to move how and when the community is ready with fit-for-purpose funding and resourcing support. The critical piece here is that when we do this work between disasters, reserves of social capital can be replenished and expanded. Communities are more able to engage with mitigation and do essential future-focussed work to strengthen their response to risk and climate change.

Innovation and renewal – applying learnings to support flood-impacted communities

Since the bushfires, we have reviewed and adjusted our approach to funding the core operating costs of the community groups that are so essential to the fabric and vitality of remote, rural and regional communities.

With the funding model of our national small grants programs being relatively unpredictable and dependent on donations from our partners, it is difficult for FRRR to commit to resourcing beyond one-off grants that seed and strengthen locally led projects.

However, throughout the pandemic, the FRRR Board recognised that the depletion of fundraising revenue, volunteer capacity, and local sponsorships, coupled with increased vulnerability and successive disasters, presents a serious threat to the survival of community groups and local not-for-profits. We recognise this as being critical at this point in time, so we will support core overhead costs until the picture changes. It will still be one-off funding but will help to keep the lights on and people working on key issues, while communities and organisations adapt and evolve through the recovery.

This approach translates to better practice for disaster philanthropy overall.

Given what is unfolding in NSW and Queensland at the moment, it is time that we stop looking at disasters as one-off events and view disasters as a constant. This means that we need to invest in underlying capacity and capability at the community level.

The new National Resilience, Relief & Recovery Agency, along with several State Agencies, are now modelled through an all-hazards lens and hopefully the policy and funding settings will follow. Philanthropy can then play a meaningful role beyond responding to successive crises.

It’s certainly where we are focussing more and more of our efforts, and we welcome more conversation on this.

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Amy Crawford

Amy Crawford has an extensive career in complex public policy and its intersection across government and communities.

Amy is the Chief Executive Officer at the Australian Local Government Association (ALGA), representing 537 councils across the nation. Amy holds over 20 years’ experience in the Australian Public Service. She has a deep understanding of federal government policies and structures, with over 10 years’ service in the Department of the Prime Minister and Cabinet and has worked for the federal Minister for Regional Development, Local Government and Territories. Amy has shaped a wide range of policies and programs including regional development, telecommunications, immigration, emergency management, social policy and pandemic preparation.

Amy is a Board Director of Austroads and represents ALGA on the Public Skills Australia Industry Advisory Group, and the Australia-New Zealand Emergency Management Committee. She is also a Board Director for the Canberra Youth Theatre which provides voice for Canberra’s youth through intelligent and challenging theatre.

Amy holds a Bachelor of Laws (honours) and Bachelor of Arts (Media and Communications) from the University of Queensland, is a graduate of the Australian Institute of Company Directors and an alumnus of the Cranlana Centre for Ethical Leadership. Amy was appointed to the FRRR Board in January 2025.

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Kylie Hansen

Kylie brings leadership and management experience from across academic, corporate, not-for-profit, social enterprise and impact investment sectors, having deep dived into a myriad of specialisations and systems. Her six tertiary qualifications are equally as diverse and complimentary, covering commerce, politics, international development, community development, project management and law. Her breadth and depth of experience enables her to draw on a number of disciplines and innovative ways of working and thinking, and she is well recognised as consistently delivering work and services of a high quality.

Kylie uses her strong background in sustainability, governance and impact measurement to support collaborative initiatives across sectors oriented at improving social outcomes, and to support socially conscientious businesses to articulate their social impact. As founder and director at Impact Seed she has been instrumental in developing the impact measurement, evaluation, learning and ESG practice which advises numerous corporates, and is passionate about supporting First Nations empowerment particularly in the context of regional economic development.

Kylie is also a Director of the WA Social Enterprise Council, a member of the B Council (B Lab Australia and New Zealand), and a Governor of the World Wildlife Fund (WWF).

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Hon. John Anderson AC

The Hon. John Anderson AC is a sixth-generation farmer and grazier from NSW, who served in the Australian Parliament from 1989 to 2008.

He was a senior Cabinet minister in the government led by John Howard (1996 to 2005), including six years as Leader of the National Party and Deputy Prime Minister.

In the latter role, Mr Anderson played in important role in FRRR’s history, working closely with Baillieu Myer AC and others on a proposal to establish a philanthropic organisation to benefit rural Australia. The concept was discussed at the National Regional Summit in 1999 and FRRR was established shortly thereafter.

Mr Anderson currently hosts a regular podcast, where he is in conversation with thought-leaders from around the world, and is a regular media commentator.

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Regina Cruickshank

Partnerships Specialist (WA)

Regina supports FRRR as the WA Partnerships Specialist. With over two decades of experience in partnerships and marketing, she has a deep understanding of Western Australia’s social impact landscape. She brings a strong passion for leveraging purpose-built networks to create positive change.

Regina previously worked with Playgroup WA and founded a Health Promotion Charity dedicated to supporting Social Emotional wellbeing for underserved communities. She’s excited about the opportunity to connect with partners and explore ways to make a meaningful difference in WA.

She lives in Perth with her family and enjoys mindful moments of connection to Country, whether on horseback, on foot or underwater.

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Anna Palmer

People and Culture Manager

Based in Central Victoria, Anna is a senior Human Resources, Organisation Development and Industrial Relations professional, with significant private and public sector experience across every facet of people and culture leadership.

Her most recent roles have been with Don KR in Castlemaine and Mount Alexander Shire Council. She has also held senior HR roles with Victoria Legal Aid and the TAC among many others.

From Mildura originally, Anna has postgraduate qualifications in Change Management and a Masters in Organisation Dynamics.

Anna is currently completing a Bachelor of Fine Arts to balance her creative pursuits and work as an HR professional.

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Philippa Twaddle

Management Accountant

Carolyn joined the FRRR team in March 2017, and is responsible for providing executive support to the CEO, effective coordination of the FRRR office and general administrative support to the management team. A key responsibility is supporting the administration of FRRR’s Donation Account Services.

She has over fifteen years’ experience working in local government in the Tourism and Arts Sector, Civic and Event Management and Community engagement.

Carolyn has a Bachelor of Arts in Librarianship, majoring in psychology, and grew up on farming communities in Cohuna and Echuca and currently lives in Bendigo.