Make a Difference – Port Macquarie

Support needed now more than ever for communities hit by multiple disasters

Port Macquarie, on the mid-north coast of New South Wales, is just one of many towns reeling from the effects of cumulative disasters. In their case, it began in July 2019 with devastating bushfires that affected many communities across the region. The fires burned until January 2020. Homes, livelihoods and, sadly, lives were lost.

Then in March 2020, COVID-19 hit, decimating visitor numbers and the vital income they bring with them, and restrictions hampered bushfire recovery activities. These cumulative impacts meant many retailers, cafes, pubs, restaurants, tourism and accommodation providers were forced to let staff go or, for some, to close.

In March 2021 – with COVID-19 and bushfire recovery still ongoing – the region was inundated by a one in 100 year flood. Thousands of people were evacuated, and five months later, many have still not been able to return to their homes. Today, pockets of the community are still without electricity.

Port Macquarie
Flooding in Port Macquarie

Fewer resources, but more to do

The struggle for small organisations trying to support their community is very real, even in normal times. So, when events like the bushfires, floods and COVID-19 place greater demands on their services, their capacity is challenged. But they fight on!

Make a Difference Port Macquarie (MAD PMQ) is a local support agency helping their community to respond to these events. Over the last year, they’ve had to work through how to do more, with fewer people. When COVID-19 hit, MAD lost their volunteer base almost overnight because most of their volunteers are elderly or retired and are very vulnerable. The pandemic also had a huge impact on the organisation’s fundraising. Like many small community organisations, MAD PMQ relies heavily on events to raise the funds required to deliver their services.

Volunteer Erin Denham said they generally run four or five fundraising events a year but were only able to run one in the last year, and that’s had a massive impact on revenue. MAD PMQ was supported by an FRRR grant that funded the stage for that event and the fit out of their mobile coffee van. 

“When we got the FRRR grant, it took so much pressure off us as a charity – we hadn’t been able to run a fundraising event in nine months, and we couldn’t see a way out of COVID-19. The grant allowed us to continue our plan for our projects and support our community.”

As successive disasters have hit the community, MAD PMQ has adapted and expanded its role.

“Our focus has shifted dramatically since our inception,” Erin said. “It was originally homelessness. Now we’ve moved to supporting a wider range of disadvantaged people, so our work shifts and adapts based on the needs of the community and what’s happening around us, like fires or floods. The homeless population is transient, but there are just as many people in the community who need our help that go beyond that demographic.”

When the floods hit in March, their greatest priority was helping to address the immediate needs of those affected by the floods, particularly getting people back in their own homes by supplying white goods such as fridges, washing machines and ovens.

“It’s been a massive effort,” Erin explained. “We’ve raised approximately $50,000 so far, which we’ve since redistributed in white goods and other requests. But it feels like the funding is starting to dry up, and the demand is greater now than it was immediately after the floods.”

Post flood clean up in Port Macquarie
Post flood clean up in Port Macquarie

Emerging impacts

In fact, demand for MAD’s services is the highest they’ve ever seen, and Erin says she thinks it will continue to increase as the full impact of the “triple-whammy” of disasters takes effect.

Erin said that while there was lots of help immediately following the fires and floods from external organisations and agencies, the responsibility is now falling on the small organisations within the community to pick up the load and continue to meet the ongoing needs of a community impacted by natural disasters.

“Most of the people provided with emergency accommodation until the end of June or early July are starting to have to move on, and demand for assistance to MAD PMQ is increasing.

“Everyone’s gone back to business as usual, you can’t tell by driving through town that anything happened,” Erin said.

“Just last week we came across a gentleman who is still living in his flood-affected caravan, with no power or running water. His caravan was written off, but he’s got nowhere else to go. We provided him with a generator, so he at least has some power.

“And I’m aware of a 65 year old man who was living in a tent in his back yard, while his wife was in emergency accommodation. They were separated for months after the floods happened. The housing crisis and gentrification are big problems, with people relocating from Sydney, and many people being pushed out of the rental market. And while they might be eligible for grants, often they can’t meet all of the requirements that’s needed and therefore they miss out on funding.”

Erin said that support through FRRR, such as the new Suncorp Rebuilding Futures program, allows community organisations to be responsive in the aftermath of the situation. By offering funding support for charities like MAD, the program will allow them to help residents get back into their homes faster.

MAD PMQ
MAD PMQ volunteers

Images: Alex McNaught

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Amy Crawford

Amy Crawford has an extensive career in complex public policy and its intersection across government and communities.

Amy is the Chief Executive Officer at the Australian Local Government Association (ALGA), representing 537 councils across the nation. Amy holds over 20 years’ experience in the Australian Public Service. She has a deep understanding of federal government policies and structures, with over 10 years’ service in the Department of the Prime Minister and Cabinet and has worked for the federal Minister for Regional Development, Local Government and Territories. Amy has shaped a wide range of policies and programs including regional development, telecommunications, immigration, emergency management, social policy and pandemic preparation.

Amy is a Board Director of Austroads and represents ALGA on the Public Skills Australia Industry Advisory Group, and the Australia-New Zealand Emergency Management Committee. She is also a Board Director for the Canberra Youth Theatre which provides voice for Canberra’s youth through intelligent and challenging theatre.

Amy holds a Bachelor of Laws (honours) and Bachelor of Arts (Media and Communications) from the University of Queensland, is a graduate of the Australian Institute of Company Directors and an alumnus of the Cranlana Centre for Ethical Leadership. Amy was appointed to the FRRR Board in January 2025.

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Kylie Hansen

Kylie brings leadership and management experience from across academic, corporate, not-for-profit, social enterprise and impact investment sectors, having deep dived into a myriad of specialisations and systems. Her six tertiary qualifications are equally as diverse and complimentary, covering commerce, politics, international development, community development, project management and law. Her breadth and depth of experience enables her to draw on a number of disciplines and innovative ways of working and thinking, and she is well recognised as consistently delivering work and services of a high quality.

Kylie uses her strong background in sustainability, governance and impact measurement to support collaborative initiatives across sectors oriented at improving social outcomes, and to support socially conscientious businesses to articulate their social impact. As founder and director at Impact Seed she has been instrumental in developing the impact measurement, evaluation, learning and ESG practice which advises numerous corporates, and is passionate about supporting First Nations empowerment particularly in the context of regional economic development.

Kylie is also a Director of the WA Social Enterprise Council, a member of the B Council (B Lab Australia and New Zealand), and a Governor of the World Wildlife Fund (WWF).

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Hon. John Anderson AC

The Hon. John Anderson AC is a sixth-generation farmer and grazier from NSW, who served in the Australian Parliament from 1989 to 2008.

He was a senior Cabinet minister in the government led by John Howard (1996 to 2005), including six years as Leader of the National Party and Deputy Prime Minister.

In the latter role, Mr Anderson played in important role in FRRR’s history, working closely with Baillieu Myer AC and others on a proposal to establish a philanthropic organisation to benefit rural Australia. The concept was discussed at the National Regional Summit in 1999 and FRRR was established shortly thereafter.

Mr Anderson currently hosts a regular podcast, where he is in conversation with thought-leaders from around the world, and is a regular media commentator.

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Regina Cruickshank

Partnerships Specialist (WA)

Regina supports FRRR as the WA Partnerships Specialist. With over two decades of experience in partnerships and marketing, she has a deep understanding of Western Australia’s social impact landscape. She brings a strong passion for leveraging purpose-built networks to create positive change.

Regina previously worked with Playgroup WA and founded a Health Promotion Charity dedicated to supporting Social Emotional wellbeing for underserved communities. She’s excited about the opportunity to connect with partners and explore ways to make a meaningful difference in WA.

She lives in Perth with her family and enjoys mindful moments of connection to Country, whether on horseback, on foot or underwater.

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Anna Palmer

People and Culture Manager

Based in Central Victoria, Anna is a senior Human Resources, Organisation Development and Industrial Relations professional, with significant private and public sector experience across every facet of people and culture leadership.

Her most recent roles have been with Don KR in Castlemaine and Mount Alexander Shire Council. She has also held senior HR roles with Victoria Legal Aid and the TAC among many others.

From Mildura originally, Anna has postgraduate qualifications in Change Management and a Masters in Organisation Dynamics.

Anna is currently completing a Bachelor of Fine Arts to balance her creative pursuits and work as an HR professional.

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Philippa Twaddle

Management Accountant

Carolyn joined the FRRR team in March 2017, and is responsible for providing executive support to the CEO, effective coordination of the FRRR office and general administrative support to the management team. A key responsibility is supporting the administration of FRRR’s Donation Account Services.

She has over fifteen years’ experience working in local government in the Tourism and Arts Sector, Civic and Event Management and Community engagement.

Carolyn has a Bachelor of Arts in Librarianship, majoring in psychology, and grew up on farming communities in Cohuna and Echuca and currently lives in Bendigo.