Make your voice heard in the Heartbeat of Rural Australia study

Media Releases, 30 August 2021

Calling all not-for-profits in rural Australia

The Foundation for Rural & Regional Renewal (FRRR) is calling on leaders of not-for-profit organisations and community groups across remote, rural and regional Australia to tell it like it is in the Foundation’s inaugural Heartbeat of Rural Australia study.

Make your voice heard in the Heartbeat of Rural Australia study

Established in 2000, FRRR is a charity dedicated to connecting the genuine local needs of remote, rural and regional people and places with the good will of government, business and philanthropy. Since 2000, FRRR has distributed more than $115 million in grants to more than 11,000 rural projects.

Working deeply in rural communities over the past 21 years means that FRRR is acutely aware of the critical role that small not-for-profit organisations and community groups play in keeping their communities vibrant and resilient.

However, Natalie Egleton, FRRR’s CEO, says that not everyone outside of these rural communities knows or understands it.

“Many organisations find it tough to keep going at the best of times, but we know that many places have been heavily impacted by drought, fires, floods, the mouse plague and the ongoing COVID-19 pandemic – often in succession – and the cumulative impacts are really significant. But how significant? What does it mean for their future?

“There is funding and support being channelled to these communities, but is it getting to the right places? Is it delivered in the right way? What exactly has the impact been of events like the bushfires and COVID on community groups? How are they getting funding to keep going? How are they resourcing themselves, given the volunteer fatigue?

“Our day-to-day work means that we know that without these volunteer-led groups, there would be a lot more gaps in the critical services that sustain remote, rural and regional communities across Australia. But because there is not really any hard data to measure the value of the work they do, and the challenges they face, it’s nearly impossible to quantify the important economic, social and cultural role of these groups.

“We have lots of anecdotal evidence to answer these questions from the thousands of grant applications we’ve seen in the last 18 months and our day to day conversations, but the reality is that is only a snapshot.

“That’s why we have commissioned this study. We need some hard data to inform policy and ensure that funding gets where it’s needed,” Ms Egleton said.

For this survey to be meaningful, FRRR needs as many local community groups as possible from remote, rural and regional communities to participate.

“We’re encouraging responses groups and organisations working with and representing the diversity of the people and places that make up country Australia to ensure we are telling as much of the story of remote, rural, and regional Australia as possible.”

The results of the study will be shared widely with government, philanthropy and business, to inform and influence policy. The report will also provide local groups with the evidence they need to successfully advocate for their community and to tell their stories.

“This survey will be a great tool to provide you and the people you live alongside, with the help and assistance that you need. So, it’s important that you make your voice heard, tell your story and help to shape the future of your community,” Ms Egleton said.

To complete the survey and share it across your community, go to https://frrr.org.au/heartbeat.

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Amy Crawford

Amy Crawford has an extensive career in complex public policy and its intersection across government and communities.

Amy is the Chief Executive Officer at the Australian Local Government Association (ALGA), representing 537 councils across the nation. Amy holds over 20 years’ experience in the Australian Public Service. She has a deep understanding of federal government policies and structures, with over 10 years’ service in the Department of the Prime Minister and Cabinet and has worked for the federal Minister for Regional Development, Local Government and Territories. Amy has shaped a wide range of policies and programs including regional development, telecommunications, immigration, emergency management, social policy and pandemic preparation.

Amy is a Board Director of Austroads and represents ALGA on the Public Skills Australia Industry Advisory Group, and the Australia-New Zealand Emergency Management Committee. She is also a Board Director for the Canberra Youth Theatre which provides voice for Canberra’s youth through intelligent and challenging theatre.

Amy holds a Bachelor of Laws (honours) and Bachelor of Arts (Media and Communications) from the University of Queensland, is a graduate of the Australian Institute of Company Directors and an alumnus of the Cranlana Centre for Ethical Leadership. Amy was appointed to the FRRR Board in January 2025.

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Kylie Hansen

Kylie brings leadership and management experience from across academic, corporate, not-for-profit, social enterprise and impact investment sectors, having deep dived into a myriad of specialisations and systems. Her six tertiary qualifications are equally as diverse and complimentary, covering commerce, politics, international development, community development, project management and law. Her breadth and depth of experience enables her to draw on a number of disciplines and innovative ways of working and thinking, and she is well recognised as consistently delivering work and services of a high quality.

Kylie uses her strong background in sustainability, governance and impact measurement to support collaborative initiatives across sectors oriented at improving social outcomes, and to support socially conscientious businesses to articulate their social impact. As founder and director at Impact Seed she has been instrumental in developing the impact measurement, evaluation, learning and ESG practice which advises numerous corporates, and is passionate about supporting First Nations empowerment particularly in the context of regional economic development.

Kylie is also a Director of the WA Social Enterprise Council, a member of the B Council (B Lab Australia and New Zealand), and a Governor of the World Wildlife Fund (WWF).

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Hon. John Anderson AC

The Hon. John Anderson AC is a sixth-generation farmer and grazier from NSW, who served in the Australian Parliament from 1989 to 2008.

He was a senior Cabinet minister in the government led by John Howard (1996 to 2005), including six years as Leader of the National Party and Deputy Prime Minister.

In the latter role, Mr Anderson played in important role in FRRR’s history, working closely with Baillieu Myer AC and others on a proposal to establish a philanthropic organisation to benefit rural Australia. The concept was discussed at the National Regional Summit in 1999 and FRRR was established shortly thereafter.

Mr Anderson currently hosts a regular podcast, where he is in conversation with thought-leaders from around the world, and is a regular media commentator.

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Regina Cruickshank

Partnerships Specialist (WA)

Regina supports FRRR as the WA Partnerships Specialist. With over two decades of experience in partnerships and marketing, she has a deep understanding of Western Australia’s social impact landscape. She brings a strong passion for leveraging purpose-built networks to create positive change.

Regina previously worked with Playgroup WA and founded a Health Promotion Charity dedicated to supporting Social Emotional wellbeing for underserved communities. She’s excited about the opportunity to connect with partners and explore ways to make a meaningful difference in WA.

She lives in Perth with her family and enjoys mindful moments of connection to Country, whether on horseback, on foot or underwater.

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Anna Palmer

People and Culture Manager

Based in Central Victoria, Anna is a senior Human Resources, Organisation Development and Industrial Relations professional, with significant private and public sector experience across every facet of people and culture leadership.

Her most recent roles have been with Don KR in Castlemaine and Mount Alexander Shire Council. She has also held senior HR roles with Victoria Legal Aid and the TAC among many others.

From Mildura originally, Anna has postgraduate qualifications in Change Management and a Masters in Organisation Dynamics.

Anna is currently completing a Bachelor of Fine Arts to balance her creative pursuits and work as an HR professional.

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Philippa Twaddle

Management Accountant

Carolyn joined the FRRR team in March 2017, and is responsible for providing executive support to the CEO, effective coordination of the FRRR office and general administrative support to the management team. A key responsibility is supporting the administration of FRRR’s Donation Account Services.

She has over fifteen years’ experience working in local government in the Tourism and Arts Sector, Civic and Event Management and Community engagement.

Carolyn has a Bachelor of Arts in Librarianship, majoring in psychology, and grew up on farming communities in Cohuna and Echuca and currently lives in Bendigo.