Cumulative disasters slowing the Heartbeat of Rural Australia

Media Releases, 29 November 2021

Cumulative disasters have taken a heavy toll and left local leaders in remote, rural and regional communities feeling “uncertain”, “frustrated”, and “tired/fatigued”, although hopeful, according to a study released today.

Heartbeat of Rural Australia Report Out Now

Commissioned by the Foundation for Rural & Regional Renewal (FRRR), a charity dedicated to supporting grassroots community groups and not-for-profits in remote, rural and regional Australia, the Heartbeat of Rural Australia survey sheds a light on these often unseen and unheard organisations and shares their firsthand experience of how non-metro communities are faring.

FRRR CEO Natalie Egleton, says that the study is among the first to attempt to quantify the critical role these groups play in remote, rural and regional communities, as well as what needs to change if they are to continue to deliver services that sustain rural communities.

“These organisations are vital to the health, wellbeing and prosperity of these communities. In particular, they provide vital social connections; manage and maintain critical community infrastructure; deliver essential services to community members; and a range of other supports.

“These small groups, most of which are not normally eligible for either government funding or philanthropic support, are the backbone of their communities, with nearly 90 percent of respondents saying they play some kind of economic role. Many are responsible for more than one aspect of life in their community and almost all play a critical cultural or social role.

“What this study really highlighted was that if they were to fold – which some told us could occur without additional support – the communities they serve may well ‘‘wither and die”. At the very least, there would be significant gaps in services, the burden for which would move to government and the private sector,” Ms Egleton explains.

The study highlighted a lack of digital connectivity is significantly hampering rural Australia’s ability to thrive, and to maintain critical social connections.

“Access to digital technology in rural Australia really hasn’t improved in decades. Even where there is connectivity, it is expensive. While external funding often covers the hardware, there is insufficient income to cover the ongoing operational costs such as WIFI access, managing cyber security and training volunteers.”

There were also key issues raised around workforce attraction (including housing availability), mobilisation and infrastructure, which smaller and more remote communities require tailored solutions to, according to Ms Egleton.

While more than half of respondents reported that uncertainty is of greatest concern to them, resulting in “increased general stress / mental health”, by far the most detrimental effect of the pandemic has been the inability to meet with one-another, resulting in isolation, reduced wellbeing, and increased stress – especially for those also recovering from disasters.

The onset of the pandemic weakened the ability of community organisations to play their various roles in the community, at a time when, for many, demand for their services increased. Many – especially organisations with revenue of less than $50,000 – saw significant reductions in income from not being able to run fundraising events and income-generating activities and, in some instances, funders redirecting their support.

“At a community group level, the disruption has been constant, with the effects of cumulative disasters topped off by the pandemic. This has left local communities in a constant state of anxiety and uncertainty.

“It’s also meant that community groups – more than half of whom are made up entirely of volunteers – are being called on to do more, for longer. The reality is that they are not resourced to endure this level of disruption. Yet, in many smaller communities, they simply have had to do it as there is no one else. That is fatiguing; that’s the pure exhaustion that we heard – the effort to keep focusing on your town, your small business community; keeping people connected and supported – especially when there are so few volunteers bearing the load,” notes Ms Egleton.

FRRR is calling for those that are concerned about rural communities to come together to better target support for rural, regional and remote not-for-profits and community groups.

“This report gives us a great opportunity to step back and consider how we can better support and resource these organisations to do what is critical work – and work that only they are really able to do effectively because they are in and of these places. At present, the broader funding mechanisms and policies don’t value these organisations in line with the contributions that they make.

“We are still working through the findings in detail, but it certainly points to an opportunity to come together – philanthropy, government, corporations and individuals – and explore how we can better support these groups for the long-term. We need to take a coordinated approach to removing many structural barriers that are evident in this research if we want rural Australia to prosper,” Ms Egleton explains.

To explore the full report, head to www.frrr.org.au/heartbeat. FRRR has also partnered with Seer Data and Analytics to make the full dataset available online. The data can be cross-referenced with other publicly available data, enabling community groups in particular to better advocate for the support that they need to survive.

FRRR will host two webinars to explore the findings in more detail. The first, focused more on community groups, will be held on Tuesday 30 November, and a session tailored to funders, policy-makers and the broader sector will be held on Wednesday 1 December. Both sessions will begin at 12.30pm AEDT and be held online. Register at www.frrr.org.au/heartbeat.

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Amy Crawford

Amy Crawford has an extensive career in complex public policy and its intersection across government and communities.

Amy is the Chief Executive Officer at the Australian Local Government Association (ALGA), representing 537 councils across the nation. Amy holds over 20 years’ experience in the Australian Public Service. She has a deep understanding of federal government policies and structures, with over 10 years’ service in the Department of the Prime Minister and Cabinet and has worked for the federal Minister for Regional Development, Local Government and Territories. Amy has shaped a wide range of policies and programs including regional development, telecommunications, immigration, emergency management, social policy and pandemic preparation.

Amy is a Board Director of Austroads and represents ALGA on the Public Skills Australia Industry Advisory Group, and the Australia-New Zealand Emergency Management Committee. She is also a Board Director for the Canberra Youth Theatre which provides voice for Canberra’s youth through intelligent and challenging theatre.

Amy holds a Bachelor of Laws (honours) and Bachelor of Arts (Media and Communications) from the University of Queensland, is a graduate of the Australian Institute of Company Directors and an alumnus of the Cranlana Centre for Ethical Leadership. Amy was appointed to the FRRR Board in January 2025.

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Kylie Hansen

Kylie brings leadership and management experience from across academic, corporate, not-for-profit, social enterprise and impact investment sectors, having deep dived into a myriad of specialisations and systems. Her six tertiary qualifications are equally as diverse and complimentary, covering commerce, politics, international development, community development, project management and law. Her breadth and depth of experience enables her to draw on a number of disciplines and innovative ways of working and thinking, and she is well recognised as consistently delivering work and services of a high quality.

Kylie uses her strong background in sustainability, governance and impact measurement to support collaborative initiatives across sectors oriented at improving social outcomes, and to support socially conscientious businesses to articulate their social impact. As founder and director at Impact Seed she has been instrumental in developing the impact measurement, evaluation, learning and ESG practice which advises numerous corporates, and is passionate about supporting First Nations empowerment particularly in the context of regional economic development.

Kylie is also a Director of the WA Social Enterprise Council, a member of the B Council (B Lab Australia and New Zealand), and a Governor of the World Wildlife Fund (WWF).

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Hon. John Anderson AC

The Hon. John Anderson AC is a sixth-generation farmer and grazier from NSW, who served in the Australian Parliament from 1989 to 2008.

He was a senior Cabinet minister in the government led by John Howard (1996 to 2005), including six years as Leader of the National Party and Deputy Prime Minister.

In the latter role, Mr Anderson played in important role in FRRR’s history, working closely with Baillieu Myer AC and others on a proposal to establish a philanthropic organisation to benefit rural Australia. The concept was discussed at the National Regional Summit in 1999 and FRRR was established shortly thereafter.

Mr Anderson currently hosts a regular podcast, where he is in conversation with thought-leaders from around the world, and is a regular media commentator.

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Regina Cruickshank

Partnerships Specialist (WA)

Regina supports FRRR as the WA Partnerships Specialist. With over two decades of experience in partnerships and marketing, she has a deep understanding of Western Australia’s social impact landscape. She brings a strong passion for leveraging purpose-built networks to create positive change.

Regina previously worked with Playgroup WA and founded a Health Promotion Charity dedicated to supporting Social Emotional wellbeing for underserved communities. She’s excited about the opportunity to connect with partners and explore ways to make a meaningful difference in WA.

She lives in Perth with her family and enjoys mindful moments of connection to Country, whether on horseback, on foot or underwater.

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Anna Palmer

People and Culture Manager

Based in Central Victoria, Anna is a senior Human Resources, Organisation Development and Industrial Relations professional, with significant private and public sector experience across every facet of people and culture leadership.

Her most recent roles have been with Don KR in Castlemaine and Mount Alexander Shire Council. She has also held senior HR roles with Victoria Legal Aid and the TAC among many others.

From Mildura originally, Anna has postgraduate qualifications in Change Management and a Masters in Organisation Dynamics.

Anna is currently completing a Bachelor of Fine Arts to balance her creative pursuits and work as an HR professional.

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Philippa Twaddle

Management Accountant

Carolyn joined the FRRR team in March 2017, and is responsible for providing executive support to the CEO, effective coordination of the FRRR office and general administrative support to the management team. A key responsibility is supporting the administration of FRRR’s Donation Account Services.

She has over fifteen years’ experience working in local government in the Tourism and Arts Sector, Civic and Event Management and Community engagement.

Carolyn has a Bachelor of Arts in Librarianship, majoring in psychology, and grew up on farming communities in Cohuna and Echuca and currently lives in Bendigo.