Reflections from the rural heartland: transitioning from relief agency to community ally

eNews, Insights, 13 December 2021

Having worked at a community level for 5 years now, most recently as a Program Coordinator and Community Development Officer for Blackall Tambo Regional Council, Jaimee-Lee Prow has experienced first-hand the generosity and good intentions that relief agencies have when it comes to drought in remote, rural, and regional communities. However, these good intentions often don’t translate into practical and accessible support at a grassroots level. Here she shares her story.

To paint a picture of what I mean, I’ll explain a bit about what our experience has been with relief agencies within the central western Queensland drought space. Off the top of my head, I can name at least 20 organisations that offer much the same kind of assistance. This overlapping service provision is driving a state of competitiveness among these organisations and, from a community perspective, has led to a matrix of issues that prevent community groups from taking them up on their offers of assistance. This, on top of a disconnect at a community level, has meant that these relief organisations are actually hindering themselves from reaching the goals that they set out to achieve.

We rural people are a stoic breed. This over-supply of relief support has led to a lot of miscommunication, confusion, and apprehension, resulting in people abstaining from seeking assistance. Or else people become overwhelmingly confused about how to navigate the many systems with most deeming it as an added stress that they simply don’t need. Another familiar scenario is that of individuals, community groups and local-not-for-profits who don’t apply for assistance through one organisation because they’ve already applied for similar assistance through another organisation, and they fear that it will be seen as ‘double dipping’.

Beyond the confusion and burdensome processes, rural communities often feel that these relief agencies fail to properly consider the demographic that they’re dealing with. A large portion of our graziers, primary producers, small business owners and community members are over the age of 65 years with many of them either being extremely hesitant about social media or else completely oblivious to it. Yet, many of these relief organisations use social media as their main tool for promotion and one of their primary platforms for getting information out there. It’s also common that applications for grants will exist predominantly online and even requests for assistance are virtual. As a result, a large portion of our drought impacted population are missing out on the valuable financial assistance offered by the relief agencies. So, a word of advice – this generation still rely on good old-fashioned word of mouth, and mainly prefer to trust “the local bloke”.

Charities, not for profits and non-government organisations can take action to shift from their traditional roles as relief agencies and move towards becoming partners who walk in lockstep with resilient and prepared communities. These relief agencies are, of course, well-meaning but most, if not all of them, are based outside of our region. Some of them even have a strictly virtual presence. Which is why, despite the obvious devastation of drought that surrounds us, they often walk away scratching their heads at the low levels of relief uptake after briefly popping up in our communities. The lack of local coordination and sharing of information on the ground is, ultimately, failing our rural communities.

Jaimee-Lee Prow presenting at the Red Cross Drought Resilience, Relief & Recovery Forum in December, 2021. WATCH from 30:32.

So, how do we fix the problem?

The solutions aren’t necessarily innovative or complex. In fact, they’re quite simple. Below is a list of steps that relief agencies can take to provide effective support to our drought effected communities:

Step one: listen to the locals

As mentioned in the Red Cross Drought Resilience discussion paper, projects and program delivery from organisations need to be locally focused to meet the needs of the region they are working with. When it comes to providing assistance for our communities, blanket approaches simply don’t work and a ‘one-size-fits-all’ solution doesn’t exist.

Step two: we need more than just a plan for the future

We are really at a critical point within the community drought recovery process where we need to keep the momentum going and continue to create or maintain partnerships. Within my local community. I have recognised a shift away from the initial panic and knee jerk reactions to the disaster. Local individuals, groups, businesses, and farms are now ready to accept and explore actions they can take to prepare for future drought- something that wasn’t possible in the initial stages of drought response.

Our initial response was to flood funds upon our drought impacted communities. And this was evident in the amount of overlapping we saw in service provision from our relief agencies. Don’t get me wrong, to a degree we certainly needed it. But what we are starting to see or recognise now is that drought funding is starting to dry up, and services are beginning to wind back in our rural communities. This imbalance between community readiness and resources, and the funding now available is a major concern moving forward. In the disaster recovery and planning phase, we need the resources now more than ever to be ready for next time.

Step three: simple applications and greater flexibility

We need to ensure application processes are simplified and easy to access. This will benefit all sections of the community but is crucial if organisations want their programs to be accessible to applicants aged 65+. Secondly, because each region is different, the criteria grants need to be made more flexible so that projects can be locally defined by the communities themselves and can be used to support a cross section of activities such as infrastructure, events, training, capacity building and network development.

Step four: recognition of the role that local organisations play

Local organisations are the backbone of remote, rural, and regional communities. Therefore, programs need to be modelled around their goals and needs. In order for partnerships to be successful and meaningful to our communities, agencies must be personable within the community, and the program itself must be driven by the community that the agency is working with.

During my time working at Blackall Tambo Regional Council, I have worked closely with FRRR on a number of drought resilience initiatives. FRRR have championed solutions that have been led by our community and that are driven by the needs and abilities of those living in our region. I believe that this approach to disaster recovery is the way of the future.

Step five: events and projects should be led by trusted locals

This is the valuable way to connect, respond, recover and plan ahead. While some are of the belief that the community barbecue or the local arts and cultural workshop are a band-aid solution to relieving the impacts of drought, those from rural communities would actually beg to differ. We come from significantly isolated areas. These types of community events, particularly during drought, are a necessity for creating touchpoints, social check ins, networking opportunities, and they keep our communities connected.

Some of the most brilliant ideas for future proofing and planning are sprouted through general chitchat amongst like-minded people at these types of events. We are already seeing some relief organisations which have come into our region, begin to recognise these events and spaces as the perfect platform for informal networking and building a rapport with our community members. As a result, partnerships have become stronger, and we find that these organisations who take these extra steps have a better understanding of our community’s needs which results in a greater uptake of their services.

Step six: continued government and philanthropic support

As I’ve already mentioned, it’s crucial that relief agencies don’t simply pull the plug and let funding dry up. Our rural communities are now more than ready than ever to prepare and build resilient regions through planning and projects. We just need the continued commitment to fund and provide resources.

Step seven: build local champions

As an NFP, charity and non-government organisation you should be an active collaborator, but you should essentially be led by locals. Start building your local champions in the communities you were working with. They will be your best investment.

Finally, I’ll finish with something I heard once that I believe perfectly sums up the attitude we must approach the future with if we’re going to continue to build prepared and resilient communities: “You don’t need to be strong to survive a bad situation. You just need a plan.”

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Amy Crawford

Amy Crawford has an extensive career in complex public policy and its intersection across government and communities.

Amy is the Chief Executive Officer at the Australian Local Government Association (ALGA), representing 537 councils across the nation. Amy holds over 20 years’ experience in the Australian Public Service. She has a deep understanding of federal government policies and structures, with over 10 years’ service in the Department of the Prime Minister and Cabinet and has worked for the federal Minister for Regional Development, Local Government and Territories. Amy has shaped a wide range of policies and programs including regional development, telecommunications, immigration, emergency management, social policy and pandemic preparation.

Amy is a Board Director of Austroads and represents ALGA on the Public Skills Australia Industry Advisory Group, and the Australia-New Zealand Emergency Management Committee. She is also a Board Director for the Canberra Youth Theatre which provides voice for Canberra’s youth through intelligent and challenging theatre.

Amy holds a Bachelor of Laws (honours) and Bachelor of Arts (Media and Communications) from the University of Queensland, is a graduate of the Australian Institute of Company Directors and an alumnus of the Cranlana Centre for Ethical Leadership. Amy was appointed to the FRRR Board in January 2025.

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Kylie Hansen

Kylie brings leadership and management experience from across academic, corporate, not-for-profit, social enterprise and impact investment sectors, having deep dived into a myriad of specialisations and systems. Her six tertiary qualifications are equally as diverse and complimentary, covering commerce, politics, international development, community development, project management and law. Her breadth and depth of experience enables her to draw on a number of disciplines and innovative ways of working and thinking, and she is well recognised as consistently delivering work and services of a high quality.

Kylie uses her strong background in sustainability, governance and impact measurement to support collaborative initiatives across sectors oriented at improving social outcomes, and to support socially conscientious businesses to articulate their social impact. As founder and director at Impact Seed she has been instrumental in developing the impact measurement, evaluation, learning and ESG practice which advises numerous corporates, and is passionate about supporting First Nations empowerment particularly in the context of regional economic development.

Kylie is also a Director of the WA Social Enterprise Council, a member of the B Council (B Lab Australia and New Zealand), and a Governor of the World Wildlife Fund (WWF).

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Hon. John Anderson AC

The Hon. John Anderson AC is a sixth-generation farmer and grazier from NSW, who served in the Australian Parliament from 1989 to 2008.

He was a senior Cabinet minister in the government led by John Howard (1996 to 2005), including six years as Leader of the National Party and Deputy Prime Minister.

In the latter role, Mr Anderson played in important role in FRRR’s history, working closely with Baillieu Myer AC and others on a proposal to establish a philanthropic organisation to benefit rural Australia. The concept was discussed at the National Regional Summit in 1999 and FRRR was established shortly thereafter.

Mr Anderson currently hosts a regular podcast, where he is in conversation with thought-leaders from around the world, and is a regular media commentator.

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Regina Cruickshank

Partnerships Specialist (WA)

Regina supports FRRR as the WA Partnerships Specialist. With over two decades of experience in partnerships and marketing, she has a deep understanding of Western Australia’s social impact landscape. She brings a strong passion for leveraging purpose-built networks to create positive change.

Regina previously worked with Playgroup WA and founded a Health Promotion Charity dedicated to supporting Social Emotional wellbeing for underserved communities. She’s excited about the opportunity to connect with partners and explore ways to make a meaningful difference in WA.

She lives in Perth with her family and enjoys mindful moments of connection to Country, whether on horseback, on foot or underwater.

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Anna Palmer

People and Culture Manager

Based in Central Victoria, Anna is a senior Human Resources, Organisation Development and Industrial Relations professional, with significant private and public sector experience across every facet of people and culture leadership.

Her most recent roles have been with Don KR in Castlemaine and Mount Alexander Shire Council. She has also held senior HR roles with Victoria Legal Aid and the TAC among many others.

From Mildura originally, Anna has postgraduate qualifications in Change Management and a Masters in Organisation Dynamics.

Anna is currently completing a Bachelor of Fine Arts to balance her creative pursuits and work as an HR professional.

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Philippa Twaddle

Management Accountant

Carolyn joined the FRRR team in March 2017, and is responsible for providing executive support to the CEO, effective coordination of the FRRR office and general administrative support to the management team. A key responsibility is supporting the administration of FRRR’s Donation Account Services.

She has over fifteen years’ experience working in local government in the Tourism and Arts Sector, Civic and Event Management and Community engagement.

Carolyn has a Bachelor of Arts in Librarianship, majoring in psychology, and grew up on farming communities in Cohuna and Echuca and currently lives in Bendigo.