There are often significant and unexpected benefits when NFPs are given support to build their networks and develop strong and effective systems.
A case in point is the Tomerong School of Arts (TSA) in NSW. It manages the Tomerong Hall, which has been a community owned and managed facility since 1926. But they noticed lingering impacts from COVID, including social isolation. When the area lost access to local media outlets, and with internet access in the area poor, it was difficult to let locals to know about opportunities to come together.
Through the IRCF program, TSA sought funding to enhance communication within the community. They opted for a two-part plan designed to strengthen community networks, develop partnerships between NFPs and businesses, and generally foster social capital.
The first project was to create a Welcome Guide for people new to the area, containing information about other NFP’s in the area, available resources, activities at the Hall and the monthly markets. The second was the development and distribution of four newsletters, called the “Tomerong Trumpet”.
The publications were all developed locally, with input from an editor and local artists and published by a local printer. A variety of contributions were also made by local services, people and NFPs. Editorials in the newsletter included information on community fundraising activities and social events, community services and newly established businesses such as Dave’s Coffee Van, based at Tomerong Hall.
With people not having individual mailboxes in the area, distribution was facilitated by several businesses and community services, including Tomerong Post Office, the Tomerong markets and the School of Arts themselves. Digital copies were also made available through social media.
This new way of communicating yielded multiple benefits, including an opportunity for community members to learn journalism, website development and communication skills. In fact, the quality of the Welcome Guide and newsletters was so high that the Editor was approached by various local businesses for advertising. The resulting revenue was used to print beautiful, glossy covers for the publications.
The impact of this project cannot be understated. There has been a 56% increase in the number of stall holders at the Tomerong markets and a 48% increase in market attendees. There has also been an increase in the quantity and diversity of activities at Tomerong School of Arts, with the hall being hired for Yoga, Tai Chi, NDIS groups, weddings, memorials, events during Harmony Week, by the LGBTGIA+ community and various dance groups.
The Hall has become a hub of activity and a source of wellbeing and information for everyone in the community and they were even required to expand their management committee with two additional members.
Perhaps most important of all though, the communication activities have had wonderful ripple effects, including introducing local residents to each other & consolidating a wonderful sense of community. A great example of how this organisation delivered on their goals to better connect with people in their local area and help them become more responsive to community needs and aspirations.
